Follow Up Email Marketing or Drip Marketing
Email marketing is one of the most powerful marketing tools available for small businesses. It gives you the ability to reach out to customers and prospects to promote your services, products, company information and much more.
Benefits of email marketing
Unlike direct other marketing strategies, email marketing is an affordable way to get the most bang for your buck. A well designed Email marketing system is highly effective. There are many ways this method works. By developing an email list you can reach your existing customers or new customers. You don’t wait for them to come to you or return to your web site. You bring the information to them and drive them to your product, specials or web site content. It also helps develop your customer service and loyalty. The goal of email marketing is to try and make the lives of your customers easier. By providing them with the latest company news and/or product information, you bring your value to them. Many customers may not think about your company or product, but through an email marketing campaign, they will suddenly come to your site, browse, search and even purchase.
There are additional benefits of email marketing, such as:
- Targeted lists – you can develop an email marketing campaign to certain segments you want to reach.
- You don’t have to be technical: There are many custom email marketing systems out there that allow the non-technical person to create solid email campaigns.
- Reporting: Reporting is crucial in email marketing. You can see the effectiveness through metrics such as click through rates and open rates, to help you see which email marketing campaigns worked better than others.
Drive traffic through email marketing
Through email marketing you can drive traffic, increase sales and develop your brand through the messages you send. You can gain new customers who can forward this email to other people, and you can keep all customers up-to-date on any current specials, new product launches and/or industry news or trends where your company can position itself as an industry thought leader. There are many marketing methods out there and while email marketing isn’t a new method, it still remains a strong and effective method – if done right. At RSVP Online, we show you how to do it right to drive results.