What is Search Engine Optimization (SEO)?
The quick answer is this: SEO is short for Search Engine Optimization. The simplest way to explain it is this: Search Engine Optimization (SEO) is the steps taken to ensure a web site can be found in search engines such as Google, Yahoo! and Bing, among others. SEO involves developing your web site so that it includes the correct code, meta tags and keywords, among other methods, to ensure that when potential customers search for key words, phrases or terms related to your business or industry, they find your company.
Why doesn’t my website show up on the first page of Google?
While describing SEO above may seem simple, the reality is, it’s not as simple as it sounds to develop, manage and maintain a web site so that it is fully optimized. That’s where we come in. We have the knowledge, expertise and staff to develop your site so it ranks where you want it to be – on the first page of Google, Bing or Yahoo. We want your business to be a few searches away from millions of potential customers who will learn about your company, business and services. We will work to allow your company to be seen as the industry leader and a great choice for the consumer.
Why can’t I create my own SEO plan?
When a web site shows up on the first page of Google, it seems so simple – someone must have added the right keywords, meta tags and content to get optimized to be on the first page of Google. The reality is, it’s not that easy. There are often hundreds of companies just like yours trying to implement the same strategy. The reality is, most companies are implementing the WRONG strategy. That’s where we come into play.
SEO expertise: We know what it takes to rank on the first page. SEO is the use of strategies and tactics to increase your organic visibility in Google, Yahoo, Bing, and other search engines. Optimizing a website is very technical work that begins with setting up the right code that will enable spiders from the search engines to crawl your site. Once a spider visits your site and it is set up correctly it will report and record information that will allow your site to register as relevant information when a query is entered. This is an ongoing process due to search engine algorithms that are constantly changing. Simply creating a web site, adding keywords and launching a web site will not get your ranked on the first page. Through our SEO techniques we can do the work for you, and get your site where you want it to be – on the first page of Google – without you having to worry about the ever-changing SEO landscape. We do the behind-the-scenes work so you are in front of the most important people – your customer.